Predator Soft Lures

Berkley Gulp Crabby Designed in Australia Gulp!® releases 400 times more scent than plastic baits Gulp!® is available in a huge range of shapes a...

Berkley Gulp Nemesis Prawn Paddle Tail Berkley Fish Research Lab designed paddle tail action Faceted body for maximizing surface area and scent de...

Berkley Gulp Turbo Shrimp Unique leg design for maximum vibration to attract fish Life-like segmented shrimp body and tail Built from the proven G...

Berkley Power Bait Power Tube 2.5 in Smoke Gold Big time upgrade of a proven bait Three sizes to cover all your tube needs Innovative colors plus ...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scen...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

Transform your fishing escapades with the unmatched allure of the Berkley PowerBait MaxScent Tube. Tapping into the primal instincts of fish, this ...

Berkley Powerbait Wind up lures with FREE pack of 4/0 Weedless hooks The Berkley Powerbait Wind Up is an excellent soft plastic lure to use with th...

Berkley Pulse Realistic Pre rigged mix small

Combine the looks of the great Pulse Realistic softbaits with the attraction of a spinner blade and you get the Pulse Realistic Flash! The life-lik...

The Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish! Benefiting from the inverted paddle...

The Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish! Benefiting from the inverted paddle...

The Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish! Benefiting from the inverted paddle...

Sticking the jig head to the body of the lure increases resistance and enhances the lure’s action in the water. The Glue has been developed specifi...

Fox Rage Floating Creatures UV Ultra Crayfish A brilliant new range of floating soft lures, each designed to deliver a specific working action and ...

With a lively swimming action that is sure to drive any predatory fish wild, The new size Jointed replicant from Fox Rage

New Loaded mixed pack of Micro Fry colours 4 new colours: UV Nightmare, UV Chartreuse Ayu, UV Lemon Tiger and UV Hot Olive Loaded on 3g, size 4 mi...

The Fox Loaded Zander Pro Shads combine convenience and performance, offering pre-rigged versions of the Zander Pro Shad.     Designed for anglers ...

Fox Rage Micro Spikey Mixed Colour Lure Pack New Micro Spikey mixed colour pack 4 new colours: UV Red Wake, UV Hot Olive, UV Chartreuse Ayu and U...

A new range of small to medium sized twin tail baits with big predator appeal. Scaled-down family member to the hugely popular Fox Rage Mega Craw ...

Unlock waters with confidence with these lowkey Slick Shad colours. Perfect for finesse presentations on clear venues or pressured fish, these natu...

Fox Rage Pro Shad Jointed 18cm Rainbow trout

Fox Rage Pro Shad The legendary Fox Rage Pro Shad fully rigged and ready to fish right from the pack. Come ready-rigged with belly-weighted harnes...

The legendary Fox Rage Pro Shad fully rigged and ready to fish right from the pack