Predator Soft Lures

Berkley Powerbait Micro bloodworm  The Berkley PowerBait Bloodworm is the perfect bait for many fishing situations. It can be used on the hook, on ...

Combine the looks of the great Pulse Realistic softbaits with the attraction of a spinner blade and you get the Pulse Realistic Flash! The life-lik...

The Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish! Benefiting from the inverted paddle...

The Master Shad was developed to effectively respond to dynamic fishing in open water in search of active fish! Benefiting from the inverted paddle...

Sticking the jig head to the body of the lure increases resistance and enhances the lure’s action in the water. The Glue has been developed specifi...

With a lively swimming action that is sure to drive any predatory fish wild, The new size Jointed replicant from Fox Rage

New Loaded mixed pack of Micro Spikey Fry colours 4 new colours: UV Nightmare, UV Chartreuse Ayu, UV Lemon Tiger and UV Hot Olive Loaded on 3g, si...

Fox Rage Pro Shad The legendary Fox Rage Pro Shad fully rigged and ready to fish right from the pack. Come ready-rigged with belly-weighted harnes...

Fox Rage Replicant Wobble Lure  The next generation of this iconic lure, the new Replicant Wobble offers a range of upgrades to make it even more o...

The next generation of this iconic lure, the new Replicant Wobble offers a range of upgrades to make it even more of a must have for your lure box.

Ready to catch fish straight from the pack, now you have more options from your favourite small lures. Four colours: Green Pumpkin UV, Sun Dance U...

Your favourite Fox Rage micro lures just went Ultra UV in our best selling UV reactive colour options.  

Four colours: Green Pumpkin UV, Sun Dance UV, Wakasagi UV and Motor Oil UV Mounted on 3g, size 4 hooks

Product Overview Full loaded and ready to go from the pack, now you can get four of our most popular lures in mixed range of fantastic ultra UV co...

Fox Rage Ultra UV Pro Grub Loaded The legendary Pro Grub comes pre-rigged and designed to deliver unmatched performance straight out of the pack. A...

Full loaded and ready to go from the pack, now you can get four of our most popular lures in mixed range of fantastic ultra UV colours. Mixed rang...

Fox Rage Ultra UV Super Slick Shad Loaded Lure in the biggest pike with the Fox Rage Super Slick Shad Loaded, a superb lure that’s ready to fish ri...

Fox Rage UV Microfry 4cm Mixed

Fox Ultra UV MiniFry Loaded 7cm  NMC056 New Loaded mixed pack of Mini Fry colours 4 new colours: UV Nightmare, UV Chartreuse Ayu, UV Glow Perch an...

Fox Rage Ultra UV Micro Critter Mixed Colour Lure Pack New Micro Critter lures mixed colour pack 5cm versions of popular Critter lures Colours: Gr...

The Pulse Tail Roach is based on the scan of a real roach, with super realistic details. The pulse tail delivers a subtle yet ultra-realistic actio...

Hollow body frogs with exquisite details, hugely realistic profiles and lively, durable silicone skirt legs. Two models available: the Walk Frog, t...

Savage Gear Cannibal Curltail Bulk Very Popular Cannibal shad, in a curltail version. The tail will move at very slow speed and sends out flash and...

Savage Gear Cannibal Shad , Arguably one of the most popular paddle tail shad lures on the market over the decades thanks to its amazing catch rate...

Arguably one of the most popular paddle tail shad lures on the market over the decades thanks to its amazing catch rate and ease of use – the Canni...

Savage Gear Cannibal Shad 15cm  When Mads Grosell developed this new range of lures it suddenly hit him. Why not create a softlure, which already a...

Arguably one of the most popular paddle tail shad lures on the market over the decades thanks to its amazing catch rate and ease of use – the Canni...

Savage Gear Cannibal Shads 6.8cm

Crazy swim jigs feature an amazing fluttering & vibrating action . They are mounted with a V-tail minnow & lively silicone skirt creating a...

Designed to stay tough fish after fish, the Da’Bush features a strong stainless steel frame with closed snap eye, ideal for adding traces and quick...

Savage Gear Fat Minnow T-Tail 7.5cm Based on a common minnow, with perfect crafted details and incredible kicking and rolling action.The profile an...

Savage Gear Fat Minnow T-Tail 9cm Based on a common minnow, with perfect crafted details and incredible kicking and rolling action.The profile and ...

Savage Gear Paddletail 9cm The Savage Gear 3D Bleak Paddle Tail Shad has superb rocking and kicking action on the retrieve and on the drop. The Sav...