Predator Soft Lures

Berkley Gulp Crabby Designed in Australia Gulp!® releases 400 times more scent than plastic baits Gulp!® is available in a huge range of shapes a...

Berkley Gulp Nemesis Prawn Paddle Tail Berkley Fish Research Lab designed paddle tail action Faceted body for maximizing surface area and scent de...

Berkley Gulp Turbo Shrimp Unique leg design for maximum vibration to attract fish Life-like segmented shrimp body and tail Built from the proven G...

Berkley Power Bait Power Tube 2.5 in Smoke Gold Big time upgrade of a proven bait Three sizes to cover all your tube needs Innovative colors plus ...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scen...

Berkley Powerbait Micro bloodworm  The Berkley PowerBait Bloodworm is the perfect bait for many fishing situations. It can be used on the hook, on ...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while simultaneo...

Transform your fishing escapades with the unmatched allure of the Berkley PowerBait MaxScent Tube. Tapping into the primal instincts of fish, this ...

Berkley Powerbait Wind up lures with FREE pack of 4/0 Weedless hooks The Berkley Powerbait Wind Up is an excellent soft plastic lure to use with th...

Berkley Pulse Realistic Pre rigged mix small

Combine the looks of the great Pulse Realistic softbaits with the attraction of a spinner blade and you get the Pulse Realistic Flash! The life-lik...