New products

Offering exceptional value for money, the PENN Squadron III Travel SW Spin series feature modern blank action designs combined with a stunning look...

The EPIC MX2 series of lake rods are designed for trout pond fishing. The blanks have a moderate and progressive action, making them perfect for ca...

Offering exceptional value for money, the PENN Squadron III SW Spin series feature modern blank action designs combined with a stunning look. The 2...

The EPIC MX1 series of spinning rods are designed for light weight lure and trout fishing. The blanks have a moderate action, allowing to cast very...

The EPIC MX1 series of spinning rods are designed for light weight lure and trout fishing. The blanks have a moderate action, allowing to cast very...

Saltwater anglers choose the PENN® Fierce™ IV spinning reels because they want a platform that gets the job done. The reels boast a full metal body...

Berkley Flex Mono Clear Berkley Flex Mono is a soft, resilient monofilament line that works well in a variety of situations. The line is soft but s...

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a...

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a...

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a...

Toby saw its light of day as early as 1956 and has been one of the best selling lures in the world. It was so successful and attractive, that for a...

The all-new Fathom™ II Lever Drag reels take a class-leading reel and raise the bar even more. New models, sizing, features, and optimized billfish...

With our Shakespeare SALT rigs we have covered the majority of European sea fishing from both shore and boat. All rigs have been developed in coope...

'The PENN® Authority™ is the new PENN® standard. Focusing on best-in-class smoothness and sealing, these reels will have a size and gear ratio for ...

Offering exceptional value for money, the PENN Squadron III Travel SW Spin series feature modern blank action designs combined with a stunning look...

Whether fishing the creeks or in the blue water, the PENN® Authority™ sets a new standard for durability and performance. Submersible IPX8 Sealed ...

Whether fishing the creeks or in the blue water, the PENN® Authority™ sets a new standard for durability and performance.

The PENN® Fierce features  4+1 shielded stainless steel ball bearing system ensures smooth retrieves. HT-100 drag washers complete the package.

EAST is the number one sub brand for avid pike anglers. After BEAST X and BEAST PRO, BEAST is the third and lowest level price point for high quali...

BEAST is the number one sub brand for avid pike anglers. After BEAST X and BEAST PRO, BEAST is the third and lowest level price point for high qual...

BEAST is the number one sub brand for avid pike anglers. After BEAST X and BEAST PRO, BEAST is the third and lowest level price point for high qual...

BEAST is the number one sub brand for avid pike anglers. After BEAST X and BEAST PRO, BEAST is the third and lowest level price point for high qual...