New products

Integrated FlashDisc™ improves tracking stability and accuracy and gives the bait true balsa-like action without compromising on durability. Integ...

Berkley Whiplash 8 PE Braid green  8 carrier Perfectly round Exceptionally smooth and quiet Super Strong Extreme Durability Long and fast casting ...

Whiplash is a legendary braid and the scientists at Berkley have now brought the specification right up to date. Berkley Whiplash 8 Super PE Braid ...

Perfect for anglers that want to start fishing with jigs, It contains all components that you will need for an effective softbait presentation. 

The Berkley FishinGear Tube Rod Rack is sturdy and durable and will hold your rods securely in place.This rack is designed to store 3 rods or your ...

Berkley® Big Game 100% Fluorocarbon Leader Material Berkley ProSpec is a Professional Grade, 100% Fluorocarbon leader material. Specified and appro...

Berkley Powerbait Honey Worms are formulated for trout and other predatory fish.These emulate a larval insect and can be used as an alternative to ...

Berkley Fusion19™ Snap Jigs The Berkley® Fusion19™ Snap Jig is a versatile action jig head that pairs with your favorite soft plastics. The Snap Ji...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put t...

The Pulse Spintail has a unique, erratic swimming action that attracts predators from a distance. Fish it spinning in midwater, jigging on the bottom

The Pulse Realistic Perch has a swimming action that will trigger most predators.

ProSpec Saltwater Monofilament comes in 1000m spools. This Saltwater mono is a high performance, long casting monofilament with high knot strength ...

A complete pack for pike fishing! The different colours and weights will help you find the right combination for every circumstance. 

For allround jigging for perch and zander. The different jighead weights make it possible to adjust to different circumstances.

Berkley Powerbait bloodworm maxi The Berkley PowerBait Blood Worm is the perfect bait for many fishing situations. It can be used on the hook, o...

Ready to fish sandeels are loaded with strong Powerbait scent Designed to entice nearby fish to your bait Different colours allow you to face all ...