New products

Designed to stimulate intense feeding responses through their high levels of soluble attractors, these mixes ensure maximum attraction in even the ...

You’re probably wondering what SLK stands for, right? It stands for Shrimp, Liver, Krill, and was only really a nickname whilst it was being tested...

You’re probably wondering what SLK stands for, right? It stands for Shrimp, Liver, Krill, and was only really a nickname whilst it was being tested...

DNA SLK PELLETS 4mm 5kg Based on a high-quality, low-oil 38% protein pellet, with the matching Liquid Food liberally applied to them during their m...

Based on a high-quality, low-oil 38% protein pellet, with the matching Liquid Food liberally applied to them during their manufacture. We wanted to...

DNA SLK HARD HOOKBAITS  These specially toughened hookbaits have been developed for use when encountering problems with both nuisance species, or w...

DNA SLK CORKER ROUND WAFTERS  These cork-dust wafters are designed to counterbalance your hook, creating the ultimate balanced alternative hookbait...

DNA SLK CORKER POP UPS We believe our pop-ups are some of the best around. We spent a long time experimenting to come up with a pop-up that emits t...

DNA SLK CORKER DUMBELL WAFTERS DUMBELL These cork-dust wafters are designed to counterbalance your hook, creating the ultimate balanced alternative...

DNA SECRET 7 PELLETS 5kg Based on a high-quality, low-oil 38% protein pellet, with the matching Liquid Food liberally applied to them during their ...

DNA SECRET 7 4MM PELLETS 1KG Based on a high-quality, low-oil 38% protein pellet, with the matching Liquid Food liberally applied to them during th...

DNA FLUORO PINK PERIL WAFTERS  These critically balanced, highly visible hookbaits are packed with high levels of attractors, betaine and unique ca...

These critically balanced, highly visible hookbaits are packed with high levels of attractors, betaine and unique carefully blended flavours. Each ...

DNA Liquid Additive MOLASSES 500ML This thick, black syrup is a product derived from the sugar-processing industry. It is a naturally sweet, slight...

DNA MILKY MALTS FLUORO POP UPS Nutritional profile and physical structure. Made entirely from scratch, rather than using over-flavoured blanks as i...

DNA KRILL Dry MEAL 1KG Krill has been the buzz word on everybody’s lips for a long while. Don’t be fooled, though, into thinking this is yet anoth...

These amazing liquids have been a real winner during testing, and it is now time to release them for everyone to have a go with! All of the liquids...

DNA FRUITYLICIOUS FLUORO POP UPS  DESCRIPTION These highly attractive hook baits have an unrivaled buoyancy, nutritional profile and ...

DNA FRUITYLICIOUS FLUORO DUMBELL WAFTERS  These critically balanced, highly visible hookbaits are packed with high levels of attractors, betaine ...

DNA CRAYFISH MINI MIX PELLETS 5KG A blend of mini and micro pellets, including trout, halibut and coarse. These have been coated with a pungent cra...

DNA CRAYFISH MAXIMIX PELLETS 5KG Our Crayfish Mini Mix pellets are so popular, we thought it was fitting we expanded the range, quite literally in ...

Our Crayfish Maxi Mix pellets are so popular, we thought it was fitting we expanded the range, quite literally in this case, to bring you the MAXI ...

BETASTIM MINI MIX  £25.00 Our BetaStim Pellets have had our highly successful BetaStim liquid liberally applied so it infuses to the core of ...

DNA BETASTIM MINI MIX PELLET 1KG Our BetaStim Pellets have had our highly successful BetaStim liquid liberally applied so it infuses to the core of...

DNA BETASTIM 4MM PELLET  Our BetaStim Pellets have had our highly successful BetaStim liquid liberally applied so it infuses to the core of the pel...

made from waterproof PVC material and can hold many different lures thanks to its smart reversible design. 

NOVA FD Everyone has to start somewhere, so we created this complete range of entry-level spinning reels that offer a great price to performance ra...

Cygnet Sniper Banksticks Cygnet build the Sniper Bankstick from ½ inch Aluminium tube with a solid aluminium groundspike and robust brass fittings,...

CNC machined aluminium central-boss for added strength Fully compatible with all of our 20/20 banksticks (16mm) 3 fully adjustable legs for total ...

Daiwa Crossfire Reels offer superb value for money, a great design available in both red and gold colours to suit your personal preference. Built ...

Cortland foam strike indicators Bright, easily attachable, pinch on foam adhesive indicators.

Cortland's Full Sinking Type 3 features a slick coating that will sink at a rate of 3-4 inches per second. Great for subsurface tactics in lake and...