Lures, Shads and Attractor Rigs

The Silver Arrow SD, is a slim-lined and elegant sand eel imitation. The Silver Arrow is a long-time favorite among Scandinavian coastal anglers, H...

Hart Barri Plump and asymmetrical jig with bright, holographic colors, perfect for vertical fishing and casting. Its movements annoys predators, ca...

HTO Flip Flop A surf casting jig that has an asymmetrical profile and imitates smaller baitfish such as sand eel. The top of the body is pointed, a...

HTO Kamikaze Topwater Lures Unique to HTO, this tail weighted lure is aerodynamic and stable, allowing it to cast extreme distances. When fished st...

HTO Slow Jig Alive 60g Bluefish Realistic “Alive!” coating helps bounce light off the lure in a life-like way, massively increasing attraction. Hi...

HTO Tic Tac Casting jig designed for light game and rock fishing for smaller predatory species. Equipped with a single HTO Shore Assist hook with ...

Lazy Lure Bomb Squad Duo Pack Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and stro...

Lazy Lure Renaissance Sandeel Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously des...

Megabass Marine Gang Cookai 120F Length 120mm Weight 19gm Floating Depth 1m ~ 2m Long casting LBO Weight transfer system Tight head wobble/rolling...

This new artificial lure will become famous for its alive livery mirror effect, born for saltwater, but also appreciated in freshwater.  The swimmi...

This Nomura lure is an especially long jerk, the long body construction and the shape allows the jerk to swim in a very natural way, if you retriev...

Nomura Yori  Floating lure extremely versatile with its aerodynamical shape wich makes possible to cast incredibly far away from your spot. 3 VMC P...

The Kickman lives up to its name with a subtle kicking paddle tail that moves with the slowest of retrieves. The salted belly adds some flavour to...

The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as 12 meters unassisted. The banana-style body swims ...

Deep Husky Jerk  The Down Deep Husky Jerk® is perfectly balanced and reaches depths near 6 meters when trolled. Cast it against deep drops and ro...

Deep Husky Jerk glass blue minnow 12  The Down Deep Husky Jerk® is perfectly balanced and reaches depths near 6 meters when trolled. Cast it agai...

The Down Deep Husky Jerk® is perfectly balanced and reaches depths near 6 meters when trolled. Cast it against deep drops and roll it back, as the...

Due to its unique tail action the eel provides a life-like imitation of an injured sand eel making it irresistible to predatory species. Can be fis...

Reelfishing Fish Jumping Dark Sleeper All Water Goby  28g / 95mm

Life like 3D stimulation eyes Assist hooks with bucktail High strength stainless steel split rings

Soft Fishing Lures made of high-quality silicone with a T-Tail design, available in 5 colors and lengths ranging from 7.5cm to 13cm. These lures ar...

Reelfishing Proberos Wedge 28g

Feature highlights: D1 Hard Plastic Fishing Lures are crafted from durable ABS material, designed for freshwater and saltwater fishing. These 70mm ...

Reuben Heaton Flying C

Rockbuddy LRF Casting Jig

The Samson Lures Candle is a sub-surface lure which works well with a slow jerky retrieve. The slim profile is very similar to a sandeel and th...

The Fat Minnow is a long-casting surface lure, designed to perform in rough seas or when a larger water disturbance is needed to draw fish up f...

Savage 4Play  swim & jerk 8cm Fluro Yellow

Strong ABS body, based on a 3D Scan of a real mackerel, with superb details. Super stick bait action, with an unpredictable and lively action on re...

Based on a scan of a real sandeel with incredibly lifelike details, this lure swims with a seducing s-curve action with the head slightly up. On th...

Infused with salt and scent, the Armor Tube Worm finally solves the problem with Wacky Rigging stick worms. No more worms that break after 1 bite...