Lures, Shads and Attractor Rigs

Lazy Lure Bomb Squad Duo Pack Tired of blanking? The Bomb Squads are designed to attract fish effortlessly. With the erratic body movement and stro...

Lazy Lure Renaissance Sandeel Introducing the Renaissance Range.: The pinnacle of two years of dedicated research and development, meticulously des...

A selection of your favourite colours all in one pack. Also included in the back are two of our Brand New colours RANGE OF COLOURS White - Arctic ...

The classic Mepps Aglia . No other lure has caught as many record fish as the Mepps Aglia 

The classic Mepps Aglia . No other lure has caught as many record fish as the Mepps Aglia 

This new artificial lure will become famous for its alive livery mirror effect, born for saltwater, but also appreciated in freshwater.  The swimmi...

Nomura Yori  Floating lure extremely versatile with its aerodynamical shape wich makes possible to cast incredibly far away from your spot. 3 VMC P...

The Kickman lives up to its name with a subtle kicking paddle tail that moves with the slowest of retrieves. The salted belly adds some flavour to...

Deep Husky Jerk  The Down Deep Husky Jerk® is perfectly balanced and reaches depths near 6 meters when trolled. Cast it against deep drops and ro...

The Down Deep Husky Jerk® is perfectly balanced and reaches depths near 6 meters when trolled. Cast it against deep drops and roll it back, as the...

Due to its unique tail action the eel provides a life-like imitation of an injured sand eel making it irresistible to predatory species. Can be fis...

Reelfishing Fish Jumping Dark Sleeper All Water Goby  28g / 95mm

Soft Fishing Lures made of high-quality silicone with a T-Tail design, available in 5 colors and lengths ranging from 7.5cm to 13cm. These lures ar...

Reelfishing Proberos Wedge 28g

Reuben Heaton Flying C

Rockbuddy LRF Casting Jig

The Fat Minnow is a long-casting surface lure, designed to perform in rough seas or when a larger water disturbance is needed to draw fish up f...

Strong ABS body, based on a 3D Scan of a real mackerel, with superb details. Super stick bait action, with an unpredictable and lively action on re...

Based on a scan of a real sandeel with incredibly lifelike details, this lure swims with a seducing s-curve action with the head slightly up. On th...

Developed by Henry Gilbey and Mads Grossel, the new smaller size of Savage Gear Gravity Stick lures are designed to cast like a missile. The Mini-K...

Savage Gear line through Sandeel  A 3D Scan of a real sandeel, has provided the perfect details and body shape for this great line-thru hard lure! ...

Savage Gear Needle Fish Jig This slow jigging, flat-sided lure features a hydrodynamic head shape that helps to eliminate tension during jigging. T...

kicking action on both the drop and the retrieve, this super realistic sandeel imitation will fool even the wariest of predator fish. The unique ji...

Savage Gear Seeker Lure The Seeker lure is designed for Ultra distance casting. even in windy conditions – but the blade design allows the lure to ...

Savage Salt 3D Line Thru Seeker  The Line Thru Seeker is made for long distance casting even in windy conditions. The blade design allows the lure ...

Seadra 3D Live Scale Baitfish Casting jig Can also be fished vertically Highly reflective holographic 3D ‘live scale’ finish Life like ‘real-fish’...

Seadra Aqua Bullet Bait Fish Casting jig Life like ‘real-fish’ design Holographic 3D finish Ultra-long casting Superb fluttering action on the dro...

Seadra Aqua Drop Slow Jig Premium quality slow jig Designed specifically for bass Finished to an incredible standard Super resilient gloss finish ...

Seadra Aqua Drop Slowey Joey All new jig Designed specifically for bass Finished to an incredible standard Super resilient gloss finish Razor shar...

Seadra Slow Jig Strike Eye  Premium quality slow jig Designed for bass & other predatory species Fast drop to reach target area quickly Asymme...

Seadra Spitta 125mm 18g Top Water  Length 125mm Weight 18gm Floating surface lure Vented head for added water dispersion Horizontal resting positi...

Shakespeare mackerel feathers coloured