DNA SWITCH SHELF LIFE BAIT 1KG

This particular bait or, more so, the concept, is something we worked on for 4 or 5 years. Unfortunately, the lack of viable ingredients hampered progress until the summer of 2013, when we eventually started to piece parts of the puzzle together.

What we were looking for when we set about creating this bait was something that would compete nutritionally with the best fishmeals on the market, so no ‘that will do’ attitude was acceptable. The first problem we came up with was we were doing it without using fishmeals! You don’t have to look far nowadays to see a campaign based around protecting our marine fish stocks and making sure food ingredients are sustainable, and this is something that has been at the forefront of our minds for quite some time now.