Lures, Shads and Attractor Rigs

HTO Flip Flop A surf casting jig that has an asymmetrical profile and imitates smaller baitfish such as sand eel. The top of the body is pointed, a...

HTO Shore jig 12g  A long casting lure fitted with an assist hook, ideal for conservation-minded anglers, they’re easier to remove and cause less ...

HTO Slow Jig Alive 60g Bluefish Realistic “Alive!” coating helps bounce light off the lure in a life-like way, massively increasing attraction. Hi...

HTO Tic Tac  Casting jig designed for light game and rock fishing for smaller predatory species. Equipped with a single HTO Shore Assist hook with...

HTO Tic Tac Casting jig designed for light game and rock fishing for smaller predatory species. Equipped with a single HTO Shore Assist hook with ...

After the BIG one? These proven Bass catching colours, available in 6” and 4" size are the favourite choice of our commercial line anglers and have...

Megabass Marine Gang Cookai 120F Length 120mm Weight 19gm Floating Depth 1m ~ 2m Long casting LBO Weight transfer system Tight head wobble/rolling...

This new artificial lure will become famous for its alive livery mirror effect, born for saltwater, but also appreciated in freshwater.  The swimmi...

This bait Nomura particularly long and building a long body and shape allow you to swim in a very natural way, if you retrieve slowly becomes parti...

Nomura onda green mackerel 26g

Nomura Yori  Floating lure extremely versatile with its aerodynamical shape wich makes possible to cast incredibly far away from your spot. 3 VMC P...

The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as 12 meters unassisted. The banana-style body swims ...

Deep Husky Jerk  The Down Deep Husky Jerk® is perfectly balanced and reaches depths near 6 meters when trolled. Cast it against deep drops and ro...

Deep Husky Jerk glass blue minnow 12  The Down Deep Husky Jerk® is perfectly balanced and reaches depths near 6 meters when trolled. Cast it agai...

The Down Deep Husky Jerk® is perfectly balanced and reaches depths near 6 meters when trolled. Cast it against deep drops and roll it back, as the...

Due to its unique tail action the eel provides a life-like imitation of an injured sand eel making it irresistible to predatory species. Can be fis...

Reuben Heaton Flying C

Rockbuddy LRF jig 45mm 5g blue These jigs are superb for light rock fishing. Features a barbless hook with tinsel. A huge range of species can be c...

Rovex Sabiki Flash Assist Hooks  These Sabiki/Flash Assist hooks from Rovex are ideal for all your speed jigs and slow jigs, be it in the UK or whe...

RT Slim herring 60g black

Samson Bomb White 21g Bomb - Surface Sinking Lure The Bomb is a long casting surface lure with an enticing  splashy side to side nose action.Althou...

Savage 4Play  swim & jerk 8cm Fluro Yellow

Strong ABS body, based on a 3D Scan of a real mackerel, with superb details. Super stick bait action, with an unpredictable and lively action on re...

Savage Gear 3D Slim Jig  Minnow 60g YGO

SG 3D Jig Minnow 80g YGO

Infused with salt and scent, the Armor Tube Worm finally solves the problem with Wacky Rigging stick worms. No more worms that break after 1 bite...

Infused with salt and scent, the Armor Tube Worm finally solves the problem with Wacky Rigging stick worms. No more worms that break after 1 bite,...

Savage Gear Gravity Stick Kit GRAVITY STICK KIT 71865 A slim-profile, long-casting range of soft lures with a high specific gravity. All the ...

The magnetic long cast system with a sliding iron core makes it super easy to cast this lure far and with precision accuracry. It also features a b...

A 3D Scan of a real sandeel, has provided the perfect details and body shape for this great line-thru hard lure! Savage Gear have carefully studied...